In January 2014 I decided to start video marketing in the beautiful city of Barcelona. Some initial research into video marketing revealed that there was a lot of potential in the market. I did this my taking a look at the top 50 companies spending money on printed ads in newspapers and magazines. Very few had any type of video marketing and the ones that did had poor production values. So I thought about creating a niche and then expanding.
I soon realised that marketing video clips were considered “wanted” but that this year in 2014 they are actually “needed”. I also noticed that producing a video clip for a business could quickly draw attention but unless they used a solid web network infrastructure then the full potential of the video wasn’t realised. To this end I honed in on the 5 essential things every business needs for video marketing.
1. A blog template for your principle site or secondary information resource.
Many existing businesses create blogs to compliment their existing home pages and for new businesses you can consider a blog template for low maintenance, highly dynamic themes with customised designs to continuously update audiences and related networks with pertinent information that attracts communication and interaction.
Blogs can be upgraded to function like the traditional html website without the high cost, time demanding and slow development disadvantages. Blogs are also set up and designed to increase your search engine optimisation for a faction of the total cost and time.
2. The Professional Video Web Clip
Video engages people in a way that photos and text can’t. The eye naturally moves to a moving object and with all things mobile in 2014 video has become essential. The statistics on this subject are impressive. Video is 6 times more effective than print and email. 60% of viewers prefer video to text. With video on your website you can increase the likelihood of 1st page Google ranking by 49%. Visitors stay on pages with video 2 minutes longer. The list of advantages goes on and on.
The average Internet user watches an astounding 186 videos a month, according to a respected global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral. Also, video in email is said to be able to boost conversion rates by as much as 50 percent.
The principle advantages of using video marketing are:
– Video is intuitive. Learning is visual. It’s a visual world.
– Content and text is internalised quickly. Simple direct messaging.
– Video engages the audience instantly.
– Video has a high conversion to sales rate.
3. High Quality Original Content
Content is King but original content is the King’s gold. Everything from tag lines, copy writing, slogans, logo design, flyer and poster design to photography and film can be created and specific to your brand.
In the ultra fast digital world where 2 seconds is a long time, you need an essential mix of artistic and business knowledge to engage audiences and direct their attention to your content.
4. SEO Optimisation (Search Engine Optimisation)
Search Engine Optimization (SEO) is a technique used to increase a website’s visibility and traffic by increasing a website’s Alexa Ranking and SERP (Search Engine Results Page) Ranking.
In addition to existing techniques for improving your SEO, video can considerably help to increase ranking and promote your business at the same time.
62% of Google global searches include video. 80% of that traffic is from YouTube.
Video is 50 times more likely to get organic page ranking in Google than plain text results.
Video search results have a 41% higher click through than plain text results.
You can double your search traffic by having a video thumbnail in your search result.
People tend to stay up to 2 minutes longer when video is on a website.
Posts with videos attract 3 times more inbound links than with plain text posts.
5. Social Media Strategy
In addition to being low cost to set up and maintain, social networks allow businesses to interact with customers and potential new customers. Obtaining valuable brand feedback via a cost effective medium is a resource that businesses need to grow. Savvy businesses are expected to have a presence on social networks. Users view a social media presence as necessary and relevant.
There is our course many other things which businesses can do in the long term to develop their marketing strategies. But with video possessing such potent advantages for the marketplace in 2014 it is highly recommended to take advantage and market position before it becomes the norm.