The City Will Witness a Fashion Week With a Purpose, It’s Different This Year

“This is a fashion week with a cause” as declared by Mr. Yudhajit Dutta, organizer of the fashion extravaganza called Kolkata fashion and lifestyle week (KFLW). This year the event will have a different story to tell. The most happening fashion and lifestyle week this year has come up with a unique theme and a purpose. Truly the Kolkata fashion and lifestyle week has been responsible both as a platform for Indian fashion trends to project Kolkata as the next fashion capital of India and as an organization for spreading eco-consciousness amongst people.

Eco fashion theme of Kolkata fashion and lifestyle week
The year 2010 has been recognized as the UN year of biodiversity. The world is facing an urgent urge to save biodiversity and to preserve our ecology from destruction. Kolkata fashion and lifestyle week thus, has decided to redefine fashion with stylized clothing in natural fibers like jute, cotton, silk and bamboo. With natural fabrics and dyes to set the ramp on fire with its beauty and originality, it is speculated that this fashion and lifestyle week will successfully set eco-fashion trends for the future India. The Kolkata fashion week salutes the weavers and weaves of Bengal and celebrates the traditional fabrics worn here. Participating designers at Kolkata fashion and lifestyle week are expected to create marvels out of natural fabrics, fibers and dyes.

This year KFLW will open with the lines of Narendra Kumar created exclusively for the fashion week. The week will showcase JJ Valaya collection at the finale. Prominent fashion designer’s eco-creations including JJ Valaya, Rocky S., Neeta Lulla, Satya Paul, Anita Dongre, Dev r Nil, Rina Dhaka, Abhishek Dutta will adorn the ramp of Kolkata fashion event this year. Kolkata fashion salutes the doyens of both Kolkata and national designers along with promoting fashion industry as a creative canvas for both budding designers and established designers. KFLW also promotes a unique concept of using this event as the stage to raise consciousness through fashion.

Remarkably, in the year 2009, the Kolkata fashion and lifestyle launched their fashion collection with the theme of “earth couture”. The year saw magnificent artwork on clothes with natural fabrics by some of the renowned designers of India. This year again this fashion and lifestyle week is playing with the theme of “eco-fashion”. This is an innovative way for raising eco-consciousness on behalf of the fashion world of Kolkata. Notably, the earlier sessions of KFLW has not been that huge a success. Therefore, the organizers this time are keeping no stone unturned for slip in mistakes or failures. The stage for this year’s fashion and lifestyle week thus seems ready to welcome a refreshing change in the traditional fashion of Bengal with natural fibers and dyes.

The fashionable population of Kolkata is expecting to see an amalgamation of different Indian styles and traditions created out of natural fibers of Bengal. It is now just a matter of time before a new trend is set in Indian fashion. With the hot summers approaching, eco-fashion is an acceptable theme. Thus i hope that people will welcome this new theme with all open heart and we are going to witness a great show this year.

Fashion – Back to the Future

What style are you most comfortable wearing? Do you know where the fashion you feel most comfortable wearing came from? The world of fashion and design is truly compelling with the intrigue and excitement it provides people like you who are among those who enjoy displaying different trends in fashion. The fads that are all in the present all came from the past designs that started way back the 19th century. Knowing this will give you the idea on the real personality that you have been dreaming to display in your fashion as well as the ones who made a mark in the mod world that most men and women are getting.

From long ago, even if men are also integrated with the same fashion sense provided by the many designers; women are more of the target in the fashion designing. In the earliest years of mod designing, the name that started it all goes back to Charles Frederick Worth (1826-1895). His success started the vintage fashion even before the maison couture in Paris started. Worth was more than just a tailor; he was the very first man who had ever dictated what his customers must wear! Could you just imagine how great an achievement it was to be the dictator of fashion at that time?

You can trace back up to this time the trend of drawing fashion on a paper among designers to picture the right fall of fabric on their design as well as the form and pattern the design is meant to have, who would have guessed that this practice goes a long way back? Many fashion houses hired the services of painters and artists to make the design presentation for customers to view than actually having to make a completed form, which evolved to the publications of the magazines.

The fashion world turned to French fashion in the early 1900, This was the time of the hour glass shape for women that started in the vintage fashion they displayed; the corset that some women are still wearing up to the present became very famous to show the S-bend silhouette. You can just imagine how women have been so vain in their waistline already. The flimsy lines came after the 1908, gone are the bulky petty coats underneath the garments. The pleating and dyeing process came to be reflected in the clothing until the World War I where women were dressing for comfort and not for fashion, women learned to work and became practical at these times.

Skirts were introduced in 1915 in the ankle length until it became shorter up to the mid-calf. The vintage fashion started having the short skirts together with the introduction of the automobiles. Many changes happened, carriages to cars; long-train gowns to pinafores above the knees; skirts to short bobs until women even started borrowing their clothing from men’s fashion. The A-line skirts did not take so long to be patronized since many fashion designs were introduced really fast in the market. Some of the hairstyle and fashion of that time changed with the time and some very famous designers of the present time came from this era of vintage clothing designing like Jean Patou and Coco Chanel as well as many others.

The sudden change in the women’s fashion again came in the 40s, many vintage fashion houses closed. After the war, new fashion came with a complete new look, the designers from the early years like Chanel disliked the new look, it was the end of women following the Paris fashion.

The 60s was slowly introducing the retro fashion; simplicity has reached the extreme almost deleting the glamorous style of fashion from the 1900s until the radical expression of clothing matched with music and lifestyle; glam rock and punk are among the examples.

What you wear now are still reflections of the past fashion worlds that came. The inspiration in the art of fashion is found in the retro fashion of the 60s to the 80s. The scarves, the pant cuts and even the skirts are all from different patches of the fashion world’s past. Look back and there will always be a fashion you can emulate in your personal style. It really is a fashion world out there!

How To Become A Fashion Merchandiser

Many dream of entering into the glamour of a fashion career. Most dreams of such careers as fashion model or fashion designer. However a career in fashion merchandising can be very rewarding and self satisfying. It may not be easy to become a fashion merchandiser however with the right training and experience it can come about without much trouble for those who are willing to dedicate themselves to their career.

You might have a natural flair for being a fashion merchandiser. You will normally know if such a career is right for you. You may have felt it from a very young age as you have entered into dress shops or other clothing retail outlets. You have admired the way the clothes were put on display and respected the sales girl at the counter. Your friends may have admired your taste in clothing and frequently asked for your advice on what type of clothing they should wear.

If you are thinking of a career in fashion you might also want to think of ways in which you can be educated in the finer details of fashion merchandising. Often if you want to get into the high end of the market you may be expected to have a degree, diploma or at least a certificate to indicate that you have studied some of the more complex issues related to fashion merchandising.

From a perspective of fashion you might study areas of fashion designs, running a fashion boutique, textiles and the history of fashion. From a business perspective you might learn how to manage a business, including accounting, analyse market trends and how to make sales. You might even study human resources so that you might know how to recruit, train and manage your staff. Personal development courses will also be of interest and most beneficial in an area which concerns customer relations.

If you are taking fashion merchandising seriously you will want to keep up with the latest trends in the world of fashion. The world of fashion is in a constant state of change. Perhaps the most significant change over the last ten years is the introduction of the internet. Online marketing has become vital. Even those who do most of their work offline will normally need to know something of what is happening online. Many fashion gurus are now using the internet to assist them in their occupation. Indeed internet marketing has opened up a completely new world of how fashion is promoted and sold.

A career in fashion can open up many doors to other related occupations. One such occupation is that of being a webmaster. By webmaster it is meant that the owner promotes a website. It can be quite easy for you to set yourself up on a website as long as you make yourself aware and educated in emarketing. On the internet you can display your own products or you can become an affiliate marketer and promote other people’s products. There can be a lot of satisfaction in setting up your own website and displaying your own range of products or products owned by those you represent.

To get started with fashion merchandising on the internet it is good to become aware of available resources. There are sites that can provide you with an online education, sites that can provide you with the necessary infrastructure and sites, which will enable you to promote your products online. You can even extend yourself from the internet to off line activities and promotions. There is a lot of variety and a lot of opportunity to extend yourself into a lucrative and satisfying online fashion merchandising career.

The Fashion Design and Merchandising Partnership

Fashion design and merchandising go hand in hand down the runway of the fashion world. Fashion merchandising involves the business side of fashion and offers great opportunities for people who love fashion and want to have a career in buying, product development, management, or fashion marketing. Fashion design and merchandising are demanding jobs but also very rewarding.

The Job Of A Merchandiser

A merchandiser is involved in every stage of the process. Fashion design and merchandising are connected from design to sales. The merchandisers advise the designer on market trends, get all specifications from the project buyers, get samples approved and negotiate the price of the final sale. They are also responsible for making sure that consignments are delivered to the customers according to schedule. In the world of fashion design and merchandising it is the merchandisers who will usually have bottom-line responsibility for all projects or departments during the various levels of their careers. Most work in fashion design and merchandising involves juggling past, present, and future work. Merchandisers spend a great deal of time evaluating sales from previous time periods in order to properly plan and decide goals for future sales. In fashion design and merchandising, it isn’t just about shopping; with fashion design and merchandising the merchandisers must be able to analyze and create a complex business plan aimed at specific buying habits and customers. This requires an ability to forecast trends and then translate them into a profitable business plan for the company.

Anytime a decision is made to create a fashion product and offer it to the consumer, even if it is a kids fashion design or a costume, fashion merchandising is involved, including product development, buying, marketing, or management of the product. Even if it’s just deciding which mannequin should face which direction — odds are good that someone involved with fashion merchandising has the final “OK”.

As with most fashion jobs, the key is to start with disciplined study to direct your talent into a successful career. With the fashion design and merchandising fields there are also many opportunities — whether you’re in school or not — for internships. These internships should be considered vital for advancing your career. Indeed, any work with experienced industry connections — be it in a design house or in retail — provides a key stepping stone for students to meet important industry personnel who have open positions and knowledge to share within the fashion design and merchandising field.

Why a Job in Fashion?

Why look at the fashion industry and the fashion world these days? Well there is a good reason to look at fashion especially if you plan on getting a job in the fashion industry. There are different types of jobs in the fashion industry. If you decide to be a designer you have to be up on the latest trends of celebrities and political people alike. You also have to know your clients and what they want and most of them want to be fashionable and be presentable when they go to a job or when they go to a photo shoot.

You can get a job as a photographer in the fashion world and be happy in it but you still need to know what is fashionable in the time you are in and what is considered not to be fashionable. You can be an editor in a fashion magazine and be able to research fashion trends through out the United States and through out the world or you can be a fashion assistant where you go and do things for the photographer, editor or designer. The fashion world has all kinds of opportunities available for jobs if that is an area you are interested in.

A retail store has to be up on the latest trends in order for them to sell clothes. If they were not then they would not be able to sell the line of clothing. Many places carry a line of clothing and fashion from a certain celebrity. For example some stores like Wall-mart and K-mart and other superstores carry brands like Martha Stewart, Miley Cyrus or Just My Size and those are just some of the brands they carry.

Mom and pop shops in New York and other cities start trends as well because they have made a name for them selves with celebrities. Macy’s is another place that carries a lot of fashionable and celebrity fashions as well. In fact Macy’s is known not only for their Thanksgiving Day Parade, but they are known for making a bold statement in the fashion industry when it comes to showing off their clothing and other accessories.

The fashion world is full of surprises and you can do all kinds of modelling for fashion. Modelling is definitely another job in the fashion industry and includes people like Tyra Banks who does Victoria Secret swim wear and lingerie. She has also went gone from just walking the run way to hosting her own reality show in modelling and fashion to allow girls the opportunity to see if they have what it takes to be a model in the fashion industry these days. She also has had her own day time talk show and talks with women about issues that face not only black women in the fashion industry but women in all different industries. She discusses the troubles women face in society today and talks about fashion and modelling as a way of getting out of those struggles. She also talks about it as a way of getting into acting and into theatre as well.

Fashion is considered to be here one minute and gone the next. Trends tend to come and go from one century and follow another trend from another century down the road. Every time you look back at past fashion the designers put there own twist to it and make it there own. This is why the fashion industry changes so much and why the jobs available in it would be guaranteed to brighten your day.

Fashion TV – Watch It Free On The Net

Fashion on TV, we can all watch it free and we can see it on our TV’s, but now we can also see it broadcast on the web as well and in many instances its free.

So, why are companies providing free fashion TV? Quite simply, we all love fashion on TV and it sells!

Here you will find out where you can watch free fashion TV and videos on TV and the internet and what you can and cannot learn from it, albeit its escapism and a lot of fun!

But what can we learn from fashion on TV?

This article is all about where you can watch fashion TV free, live and how it can help us with our image and we can have fun.

The rise of fashion on TV

We live in a more image conscious society than ever.

Fashion TV is part of our lives.

We see the stars on fashion TV and we see makeovers of ordinary people.

Today, on the internet more and more companies are looking at the power of fashion to fulfil our hopes and dreams and therefore provide fashion TV free.

Why?

Because, we all want to watch it.

Lets face it, we all love fashion on TV and advertisers realise it, as it can be a powerful advertising tool and make them lots of money, as well as providing entertainment.

Women watch it. Quite simply, all woman love fashion, as its escapism and also keeps them up to date with all the latest trends.

Men love fashion TV. Wonder why!

Seriously, with the rise of male image consciousness, men also want to see the latest trends on the catwalk and seeing pretty girls is a bonus.

Also don’t forget the rise of the gay community.

They love the girls, the guys and are probably the most image conscious group of all.

Don’t underestimate the power of the “pink pound”, advertisers don’t.

What we can’t learn from fashion TV

Well, its all good escapism, but it can also show you what you should not wear, as well as what you should wear.

Keep in mind, fashion and style are different.

If you are not a size 10, then many of the things you see on fashion TV may not be for you, so just take it as entertainment.

The power and influence of fashion TV

In the new millennium image sells and advertisers realise this.

Fashion TV is going to huge on the internet as advertisers exploit its potential.

Fashion on TV is nothing new, but free fashion TV and videos on the internet are.

More and more companies in the future, will use this method to help promote their own sites and increase advertising revenue.

Let’s face it we all love fashion TV.

Even if we don’t follow the fashions, we love the entertainment and free fashion TV and Videos keep us hooked.

Exactly what the advertisers want!

So watch, the internet and see lots of free fashion TV and video’s, in the near future.

Enjoy and have fun!

An Ever Increasing Demand of Fashion – Costume Jewelry

The wholesale fashion jewelry industry has seen a magnificent growth due to the ever increasing range of fashionable products which have flooded the market. From bracelets to chokers to necklaces, arm bands, anklets, rings, there are different jewelries made of end number of materials like bone, horn, shell, wood, plastic, resin, beads, metals, stones and glasses. An alluring aspect to fashion jewelry lies in the fact that different styles are available. Consumers are not confined to selecting from only a limited varieties. These jewelries have their unique charm and styles considering the budget and taste of different sections of people.

Fashion jewelry: Always an inexpensive alternate to gold and diamond
These days the demand for costume jewelries or fashion jewelries have risen very rapidly due to the fact that they are an inexpensive alternate to diamonds and gold. Artificial Jewelry has become a hot fashion trend. With fashion trends changing every day, gold and diamonds no doubt have their own charms but mostly kept as keepsakes or investments in jewelry boxes. The best thing about fashion jewelry is that you don’t need to plan to buy such a type of jewelry. It is so inexpensive that you can actually never have enough. In a dynamic society that gives a great deal of emphasis on fashion, what defines fashion jewelry can sometimes include trendy, modern, eclectic, vintage, contemporary and anything.

Styles of fashion jewelries
It is often seen that it is the celebrities who sets the year’s hottest trends. Fashion jewelry is also one such product which the celebrities try to flaunt. High-end fashion jewelry pieces are available as collectible replicas of the latest accessories celebrities have been seen wearing to weddings, parties, clubs, awards shows and even in their latest movies. The fashion jewelry realm has shown a celebrity status in direct proportion to the consumers that display their fashion tastes and style sense. Fashion jewelries in vintage and antique designs is also gaining popularity. It gives that classy and unique look. Bright and bold in color and design, they are indeed the funky accents to daily outfits.

Choose your styles
Whether your wish to follow celebrity fashion trends, or sport your own unique style or collect antique pieces, fashion jewelry offers unique pieces just right for you. Choose one that reflects your true taste and style. To coincide with your personality, fashion jewelry comprises every accessory from hair to foot starting from the hair pin to your anklet. To match every taste, a wide range of jewelry designs are available at affordable prices. When these jeweleries be it beaded earrings or glass arm lets or dangles are worn by fashion-minded people it displays a real sense of fashion.

So, the next time you want to make a fashion statement, consider adding fashion jewelry. The jewelry pieces should be over-the-top, exuberant and enjoyable to wear.

Fashion Design Skills 101 – Skills That Fashion Schools Don’t Cover Nearly Enough

In fashion school, most of your time was spent learning to create fashion illustrations, draping, sewing, and flat patternmaking. While these are good skills to have, they aren’t very practical when you’re trying to land your first job in the fashion industry. In the real world you’ll be expected to know how to create computerized flat sketches, develop garment specs, CADs, and presentation boards. And I know some of you are thinking “But I learned those things in school too!” To which I reply: You think you know, but you have no idea! Take it from experience: fashion schools don’t focus on those skills nearly enough to fully prepare you for your first design position. In this article I will discuss each skill and its importance in the fashion industry.

Draping and Patternmaking – Low Importance
While patternmaking and draping are valuable skills, they usually only come in handy when you deal with a lot of fits. However, fittings are usually conducted by technical design teams so if you got into fashion for creative reasons, you’ll most likely be miserable in this type of position. On the creative side of design, all you need is a basic understanding of what creates a good fit, and how to fix a bad one. In the majority of design positions, hands-on patternmaking skills are not necessary, unless you plan to enter Project Runway!

Sewing – Low Importance
On the creative side of design, sewing isn’t that relevant. Yes, it’s good to understand the general concepts of garment construction, but you don’t need to be a great seamstress. On the job, if you need to know how a certain garment is constructed, there are tons of references available: from clothes at the stores, to “how to” books and online articles. The point I’m trying to make is: if you’re sewing skills leave something to be desired, don’t stress over it.

Illustration – Almost Unnecessary
Sadly, fashion illustrations are a dying art in the industry – they are scarcely used by designers in the real world. The fashion illustration has been replaced with computer drawn stylized technical sketches (floats) or more accurate technical flats, which are faster to sketch and much more practical. Not only do they present a clear representation of design concept, but they are a must have for production. Flats can be turned into CADs and can be used in mood/presentation boards. Fashion schools have not followed this shift and still focus more heavily on illustrations, and not enough on flat sketching.

Computer Programs – Must Know
I can’t stress enough the importance of knowing popular computer applications for creating floats, flats and CADs. Most companies expect proficiency in Adobe Illustrator, Adobe Photoshop, and Microsoft Excel since they are relatively affordable in comparison to more industry specific software. Unfortunately, the coverage of Illustrator and Photoshop provided by fashion schools does not meet the actual demands of the fashion industry. Many companies are also requesting knowledge of WebPDM, so if your college offers a course in this program, it would be to your benefit to take it. If your school does not teach this program, find a school or venue that does offer this program and take it!

Flat Sketching – Must Know
While interviewing candidates for design positions, we’ve seen applicants’ portfolios filled with beautiful illustrations and then say “That’s nice, but can you flat sketch?” If flats are included in their portfolios, they are usually basic, lack important details, and are not visually appealing. If the candidates sketches are halfway decent; my next question is “do you know Illustrator and Photoshop? ” Almost everyone says yes, but it’s usually far from the truth.

A lot of fashion school grads seriously believe that they know these programs well, but what you learned in school isn’t enough – fashion schools don’t teach these skills well enough for entry level designers to be competent within the fashion industry. Schools just cover basics, which are usually forgotten without practice. Take the extra effort to practice and become comfortable with Adobe Illustrator, Adobe Photoshop and other programs beyond what schools teach: read books and take additional courses (offered in either classroom or online settings).

Creating Specs in a Copycat Industry – Must Know
Knowing how to spec (measure and detail) a garment to create garment specifications, or “specs” is a fundamental skill. Many companies create their spec sheets using Excel. Although garment sizes and measurements vary from company to company, depending on different market segments and categories, if you know the principles, you’ll be able to quickly adapt to the standards of any company. You don’t even need to know how to develop specs from scratch!

As a head designer, to set spec standards for a company, I usually went to different stores, found garments with a good fit and copied the basic measurements. This is quite common – the fashion industry is a copycat industry- most fashions hanging in the stores are knock-offs of another company. Once, during a shopping trip in London, a store salesperson noticed I was a fashion designer collecting style ideas. He mentioned that his store received a constant flow of American design companies such as Calvin Klein, whose designers come to knockoff their merchandise. That’s right – even top designer brands use knockoffs for their ready-to-wear collections. There are even official terms: a “knockoff” is when a style is copied and a “rub-off” is when patterns are copied.

Educate Yourself!
Many fashion schools such as FIT in New York (Fashion Institute of Technology) offer important classes like “flats and specs for the fashion industry”, but believe it or not, these courses are not required by the curriculum! Another handy course that should be taken is “creative fashion presentation.” Salespeople use presentations a lot as visual aids. In addition they create a good impression and convey creativity level. If you can make outstanding presentations you’ll be assigned to do them often, and believe me it’s more fun to make boards than do fits or send faxes and organize showrooms.

To sum up: in order to get a job before the rest of the entry level fashion design candidates, you need to focus on refining skills that are highly demanded in the industry. Become proficient with flat sketching, include flats in your portfolio, and be extremely comfortable and knowledgeable in Illustrator and Photoshop. Not only will you be ready with the skills you need to succeed in fashion, but discussing how you went the extra mile to keep up with industry standards will definitely impress any prospective employer!

For your reference and use, we have posted lots of industry standard flat sketches and CADs in JPEG and vector (Illustrator) formats on DesignersNexus.com. If you can improve your skills to reach the quality of those shown, you’ll be in a very good shape

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Quality of Young Fashion Designer

As the saying goes, ‘Clothes make a gentleman’ (without being gender biased, lets add on ‘and a gentlewoman to it’!), over the years people have become conscious about their looks and one’s outfit is what plays a major role in it (with the right attitude, that is always needed).

Obvious as it seems, fashion designers are sought after greatly by the wealthy and the famous, as they are in the public attention and media focus constantly. A young fashion designer is a very nice term to be referred to but it isn’t as easy as one-two-three to be there.

Fashion designing can be defined as a practical art that involves design of fashion wear, garments, and clothes in general along with other lifestyle accessories.

A good fashion designer is paid heftily and what better than to be getting paid high when young. A good fashion designer needs oodles of talent and creativity coupled with some solid education and opportunities.

Education regarding fashion designing along with talent can make a young designer earn a fortune alongside fame and a crowd of admirers.
Many wannabe young fashion designers assume fashion designing to be a not-so-difficult profession to be in and a lot more young fashion designers neglect the need of a formal education in fashion designing. A fashion institute teaches a young fashion designer (aspirant) the basics of fashion- the clothing, the pattern making, sewing and so on.

Although, this isn’t a must, it enhances a young fashion designer’s knowledge on fashion which can be helpful in the future. It boosts the morale of a designer and gets rid of the feeling of insecurity which many young fashion designers are bugged down with.

Today, young fashion designers are many in numbers and have a lot of opportunities in the world of fashion. New innovative designs, graphics and outfits come up every season. T-shirts, jeans, trousers, shirts, traditional wears, ethnic wears etc from around the world are experimented with to form unique attires unknown to the fashion world before.

Modern fashion designing has two categories, namely ‘haute couture’ and ‘ready to wear’. While ‘haute couture’ refers to the custom made and sewn outfits that is usually done for private clients, ‘ready to wear’ refers to the range of collections which aren’t custom made and which come in standard sizes and fitting.

A young fashion designer needs to have something which makes him/her stand out in the crowd. A young fashion designer can be called a pro, if he/she really re-defines fashion!!!

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shor
tcuts and lift your customers’ spirits with a feel-good experience.

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