Why Fashion Blogs Are So Important For Online Fashion Retailers

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

A fashion blog will add credibility to fashion website by showing that the company is up with the latest trends and knows about the fashion industry. It can talk to customers in an appropriate language and tone and is a great way of communicating with the younger fashion consumers that have enjoy reading blogs. A big attraction of blogs for readers is the speed at which they can be updated allowing them to give up the minute information on the latest trends and styles.

Search engines love blogs, partly because of the huge amount of content and partly because they are frequently updates. A fashion blog about the latest trends or fashions will naturally include lots of relevant keywords so will be great for bringing lots of interested customers to a website. In fact recent findings by Heathcote Communications suggest that fashion blogs give a much higher ROI than many other forms of Internet marketing including pay per click. It all comes back to that old SEO mantra ‘content is king’.

Finally a blog allows the retailer to showcase their products and help in your customers in their decision making process. You can give them information on how to wear your clothes and what combinations go together well. Also how your clothes relate to current fashions and trends giving the customer assurance that they will look stylish and up to the minute in the clothes that they choose to purchase.

In the competitive industry of fashion and the current global economy, a successful online retailer will be one that takes advantage of every opportunity available to them and stays ahead of the game with the latest and most innovative methods of communication. A fashion blog is an ideal way for online fashion retailers to do so and drive traffic and sales to their website.

Media And Fashion

The fashion industry seems to get more media coverage than it has ever had before. It is clear that fashion and the media have become two related subjects. However, the Internet also seems to be a place where fashion can expand as much as it wants.

From the simple articles about fashion that we can find in most online magazines, to fashion blogs, fashion pictures, fashion forums and also fashion online shops. Everything there is to know about fashion can be found on the Internet. If you are interested in learning some more details about the history of this ever-growing industry all you have to do is to do some research. Also if you want to enlarge your wardrobe and you don’t seem to have the time to do it, you are a click away from designer websites and fashionable online shops that offer you everything that you might need or desire.

One of the most appreciated media/fashion phenomenon going on in our days seems to be the fashion blogs. Such blogs are usually created by teenage girls that despite the young age have a very strong fashion style. The media coverage that fashion seems to be getting in our days can also be attributed to their daily posts and comments. However, fashion hasn’t moved in the online environment completely as we still have great fashion magazines that are a pleasure to look at and read.

Fashion shows and fashion weeks are still the number one attraction for every fashionista that respects herself. The Paris Fashion Week or the New York Fashion Week seems to be the highlight on the fashion season. The TV fashion shows also play a big part in the media/fashion phenomenon. This is because, before the Internet, TV is one of the most appreciated means of communication that can reach a great number of people in a very short period of time.

Even in the social economical context that we live in today fashion is still a prospering business and it seems that it doesn’t depend on anything. Fashion is however, relative and it depends mostly on your tastes and personal style. So try to be creative and only choose to wear what you know looks good on you!

Fashion School Tips: 5 Tips for Success

The idea of fashion school might seem like a catwalk, but in reality a degree in fashion is extremely demanding, rigorous and competitive. By following these five fashion school tips for success, you will be well on your way to a degree and a fashion career!

Tip 1: Pursuing Your Passion
If you are interested in pursuing a fashion design degree, it’s important to evaluate whether this is the right field for you. Do you see a fashion design and think about how to make it better? Can you not stop yourself from going through every magazine and critiquing the looks? Are you constantly altering you and your friends’ clothes? If you answered ‘yes’ to these questions, then fashion design school is probably for you!

Tip 2: Choosing the Right School
Now that you know fashion is your passion, the next step is choosing a fashion school that meets your needs. You need a school that has state-of-the-art equipment, that hires fashion professionals to teach its courses, plus one that is extremely connected to the current fashion industry. Are you looking for a school that is located in a metropolis? Or are you looking to take fashion classes online? This criteria will help you narrow in on the fashion school that is perfect for you!

Tip 3: Study, Study, Study
Now that you are in a fashion school that meets all of your prerequisites, you need to do well! This means picking the correct fashion courses to fulfill your degree and focus. Read each course syllabus thoroughly and create your calendar according to when assignments are due. Take notes during class and go over them before you attend class again. Give yourself plenty of time to complete your design projects – more than a week. Do not skip parts of your projects: draw a rough draft, select colors, make patterns, etc. Mastering correct study habits and your creative process early on will help you in your fashion future.

Tip 4: Make Connections
You go to classes, are doing extremely well and have most of the basics down. Now you need to take a look around you. What other students are doing well? Which instructors really stick out in your mind? You should volunteer to collaborate with them; offer to do extra projects with them and meet with your instructors if at all possible. The best way to make it in the fashion world is to pave the path with people that know and like you!

Tip 5: Put Yourself Out There
Now you know how to ace all your classes, create the fashion designs you love and you know your peers and professors. It’s time to take the plunge and put yourself out there: get a fashion internship! Your fashion school has connections and resources that you can only utilize as a student – take advantage! If you keep putting it off until after you graduate, you are missing the opportunities currently available to you.

By following these five fashion school tips for success you will be well on your way to a successful fashion career!

One of the First Fashion Design Schools Online- Milan Fashion Campus

Do you dream of making it big in the fashion world someday?

I have good news for you! Your dream is now just a click away – may it be to become a fashion designer, a web fashion designer, an image consultant, a fashion magazine stylist, a TV program stylist, an event stylist, a fashion journalist, or a personal shopper – with the Milan Fashion Campus Online Fashion Design Course.

The Creator

Angelo Russica, a seasoned fashion guru who has more or less 20 years of experience in the fashion world, created the course with his aim of not only coming up with an Internet-based fashion design school that will teach the history, aesthetics, and skills required of Italy’s fashion, but extending the Italian fashion sense to the world as well.

With more than 15 years of collaborative experience as a creative assistant to different companies the world over, like Versace, Gruppo Max Mara, Marzotto, Miroglio Vestebene in Italy; Induyco and El Corte Ingles in Spain; and Fujii, Chori, King Company, and World Company in Japan, Russica was able to talk to numerous young students from an array of famous fashion design schools who complain about having spent lots of money on more or less three years of study, only to find out in the end, that it is hard to find a job and almost impossible to make a name. This is also one reason why Russica developed the first online fashion design school in Italy – he wants Milan Fashion Campus to give many aspiring fashion students a chance to learn about the wonders of Italian fashion without having to spend so much.

The Course

This one of a kind fashion design course provides students with the opportunity to be professionally in touch with Italy’s Fashion Design Learning Method. The intensive online fashion design course of Milan Fashion Campus also serves as a venue for the realization of dreams – may it be to become a professional figure or the famous designer of the future.

The lessons are sequenced in such a way that the students can easily follow them. The course requires active student participation since lessons are geared toward teaching learners how to do market analysis, how to locate valuable sources of information, and how to discover inspiration. Students of Milan Fashion Course will also learn the tricks of the trade, just like what professional fashion designers do: examining the streets, examining fashion stories, examining the music world, and examining the opinion of fashion leaders.

The Milan Fashion Campus Online Fashion Design Course, which can be downloaded through http://www.fashioncampus.it, has seven sections, 27 chapters, almost 200 pages, and more than 170 exercises that will serve as guidance for students from their first sketch to their first fashion show. The course also gives a chance to students to specialize on different areas, like celebrity and men fashion design, handbag design, color and rendering technique, and fashion figure template.

One may buy the course chapter per chapter, too, especially if you just want to try out the course first.

The course is in English and downloadable once you have paid the amount stated in http://www.fashioncampus.it, may it be through Paypal or money transfer. This also means that you may start with the course anytime you want.

For more information regarding fees and FAQ’s, just visit http://www.fashioncampus.it.

You will not only improve your fashion taste and sensibility, but also open opportunities for a wonderful career in fashion.

Everyday Fashion Mistakes to Avoid

Everyone knows the fashion world is constantly changing and this can only mean that the list of fashion mistakes is constantly changing as well. If you are interested in avoiding fashion faux pas this year, check out this helpful checklist below to make sure you are wearing only the hottest styles and avoiding the styles that have died out.

  • Luckily, see-through tops and bottoms are definitely out for 2008. Although many people say that less is more, this style has quickly gone from stylish and sexy to tacky and distasteful in no time at all. If you have any see-through tops or bottoms in your wardrobe today, throw them out immediately!
  • Many people make this mistake and that is wearing jeans or bottoms of any kind that are far too tight creating a belly bulge that is unnecessary. Whether you are thin or bigger, wearing pants or bottoms that are too small for you is not stylish, it is one of the biggest fashion mistakes of the century. Accepting your own size and wearing what fits you properly is the style of 2008.
  • Do you find that your pants are so long that the hems are constantly getting stuck on the bottom of your shoes? There is nothing stylish about this; in fact you are simply ruining your pants. By having your pants hemmed properly you can still have the longer length but make sure they are not catching on your shoes and dragging needlessly on the ground.
  • Sweaters and layering is a very popular look this year but it can become tricky if you are trying to layer up and you have a small winter coat to squeeze all those layers into! Make sure your coat has wide enough arms to support your stylish layered look or you will find yourself quite uncomfortable.
  • Please don’t wear tops that are stained with your underarm sweat. If you have a shirt that is stained, consider throwing it away or wearing it only for working around the house.
  • Panty lines have always been a major fashion blunder, and today they still are. Consider what your under garments look like and throw out the ones that have seen to many fashion eras!
  • If you choose to wear a slip under your dress or skirts, make sure you buy something of high quality so you never have to worry about your slip showing at any point during the evening.
  • Wearing white panty hose with a black pencil skirt is an obvious mistake! Always make sure that your panty hose match the hem of your skirt and your shoes to avoid this common fashion mistake.
  • If you color your hair, it is important to keep up with the treatments because showing your roots is also a very common fashion faux pas.

These are the top and most popular fashion mistakes that men and women experience on a daily basis. Even the most highly fashionable and stylish person can display a fashion blunder from time to time, its okay! It is important to be aware that although fashion is a large part of our society today, it is not the end of the world if you find yourself with your roots showing, a run in your panty hose that don’t really match your outfit and a slip that just will not stay in place! Everyone has days like this, as long as you are aware of these problems you have the ability to correct them. It can be hard to keep up with today’s fashions but the key is if you feel uncomfortable in your outfit, something is not right.

Everyone knows the fashion world is constantly changing and this can only mean that the list of fashion mistakes is constantly changing as well. If you are interested in avoiding fashion faux pas this year, check out this helpful checklist below to make sure you are wearing only the hottest styles and avoiding the styles that have died out.

  • Luckily, see-through tops and bottoms are definitely out for 2008. Although many people say that less is more, this style has quickly gone from stylish and sexy to tacky and distasteful in no time at all. If you have any see-through tops or bottoms in your wardrobe today, throw them out immediately!
  • Many people make this mistake and that is wearing jeans or bottoms of any kind that are far too tight creating a belly bulge that is unnecessary. Whether you are thin or bigger, wearing pants or bottoms that are too small for you is not stylish, it is one of the biggest fashion mistakes of the century. Accepting your own size and wearing what fits you properly is the style of 2008.
  • Do you find that your pants are so long that the hems are constantly getting stuck on the bottom of your shoes? There is nothing stylish about this; in fact you are simply ruining your pants. By having your pants hemmed properly you can still have the longer length but make sure they are not catching on your shoes and dragging needlessly on the ground.
  • Sweaters and layering is a very popular look this year but it can become tricky if you are trying to layer up and you have a small winter coat to squeeze all those layers into! Make sure your coat has wide enough arms to support your stylish layered look or you will find yourself quite uncomfortable.
  • Please don’t wear tops that are stained with your underarm sweat. If you have a shirt that is stained, consider throwing it away or wearing it only for working around the house.
  • Panty lines have always been a major fashion blunder, and today they still are. Consider what your under garments look like and throw out the ones that have seen to many fashion eras!
  • If you choose to wear a slip under your dress or skirts, make sure you buy something of high quality so you never have to worry about your slip showing at any point during the evening.
  • Wearing white panty hose with a black pencil skirt is an obvious mistake! Always make sure that your panty hose match the hem of your skirt and your shoes to avoid this common fashion mistake.
  • If you color your hair, it is important to keep up with the treatments because showing your roots is also a very common fashion faux pas.

These are the top and most popular fashion mistakes that men and women experience on a daily basis. Even the most highly fashionable and stylish person can display a fashion blunder from time to time, its okay! It is important to be aware that although fashion is a large part of our society today, it is not the end of the world if you find yourself with your roots showing, a run in your panty hose that don’t really match your outfit and a slip that just will not stay in place! Everyone has days like this, as long as you are aware of these problems you have the ability to correct them. It can be hard to keep up with today’s fashions but the key is if you feel uncomfortable in your outfit, something is not right.

Lifestyle And Fashion During The Sydney Fashion Week

Sydney Fashion Lifestyle is being pushed by the Sydney Fashion Week designers through their endless creative designs and remarkable fashion tips that almost all Australians love to idolize. Little black dresses have become one of their feature designs. These designs are something, maybe because it shows elegant and classiness, that people still dwell in it. Old style and old creations cannot, also, be disregarded. Those ancient styles have become the inspiration of the fashion trends these days.

The Sydney Fashion Week seems to focus in architecturally and geometrically contoured designs. The clothes, dresses, and other fashion related accessories like stilettos etcetera were shown dramatically and way stylish compared to any other Fashion Week. Sydney Fashion Week has also caught everyone’s attention due to the spunk that they have put in the styles of their fashion. In addition, the hairstyles that they have used in their fashion were inspired by the punk and tall rock and roll hairs of the ’80s.

Now with all the glamour and style, the big intriguing question is, does the creativity and the originality of fashion moving forward or backward? I do believe that a fashion week should be the time to celebrate an all new brilliant creation and showcase new ideas that can be used as one of the fashion tips in the next few years. However, as what I have observed, what happens is that they are proclaiming something that is already there. With the world putting their eyes on Lady Gaga and her experimental metallic wardrobe, fashion designers began making clothes and accessories that are accentuated with such design and presented it as one of the latest trends of the year. If this event keeps on happening, there is a greater chance that fashion will start to find its integrity falling behind. I say keep the fashion creations original and creative!

The reinvention of the classic little black dresses is fantastic. Classic designs have actually established it but this kind of situation just implies that the creativity of designers is losing its touch and it is a little bit saddening that although we have to thank the past fashion designs for today’s clothes, designers should still explore on new creations and the fashion lifestyle should try its best to make everyone see that they have the power to change this cycle from happening.

I am pretty sure everyone is still looking for and waiting for someone who would design something extraordinary and will not conform to the traditional designs and would become a front – liner in setting a new fad for fashion. Don’t get me wrong – I love fashion. But it seems to me that fashion nowadays lack some sort of excitement with their designs.

So what I am looking forward to the next Sydney Fashion Week is that designers would actually make something that will not only make a statement in the fashion industry but also something that will set a new fashion lifestyle for everybody. It should be something that could make people express themselves because the clothes we are wearing defines who we are.

Fashion Production Across the Globe

The term “fashion” generally refers to a popular practice or style in the areas of clothing, makeup, accessories, footwear and so on. However, when considered in a strict sense, fashion mainly refers to the trend in dresses or the kind of attires and apparels people put on. The issues of style and design have a lot to play when looking at fashion across the globe. Fashion production has continued to be a moving trend all over the world. Several kinds of fashion attires are all over the place. Fashion trends keep coming onboard on yearly basis. The fashion enterprise is indeed an interesting aspect of business that is generating waves across the world.

Fashion productions are thriving all over the world. Different kinds of fashion products have continued to be produced by many companies across the globe. The fashion industry is always a beehive of activities in almost every nation of the world.

Actually, the fashion industry is a modern age product. This is a fact since most clothing materials were custom made prior to the mid 19th century. Before the advent of the fashion industry, people only made use of handmade and homemade clothing materials. Such materials were made by local tailors and other dressmakers in those days.

However, the dawn of 20th century marked the beginning of new inventions in the fashion industry. Diverse kinds of modern technological tools were introduced. Different kinds of sewing machines, threads and other tools came onboard. There’s also the development of the factory system of production which gave rise to the establishment of many fashion industries across the globe. Big fashion companies started making waves in various countries. This gave rise to the production of quality fashion attires, apparels and other clothing materials.

Today, mass production of fashion wears is the order of the day. There’s the proliferation of fashion industries, companies, wholesale outlets, retail outlets and so on. Different kinds of fashion wears are now produced in diverse patterns. Diverse kinds of approaches are also being used in the production process.

The bulk of fashion production activities as it pertain to the fashion industry actually started in the European and American continents. However, it has now assumed an international status. Fashion is now a highly globalized industry which is found in every continent of the world. Some fashion wears and products can be designed in one country while they are eventually produced in another country. Such fashion products are also imported or exported across the globe after the production process.

Meanwhile different kinds of approaches are being used in the modern day fashion production. There’s the production of raw materials such as textiles, fibers, fur and leather. There’s also the production of different kinds of fashion products by manufacturers, contractors and fashion designers. Different kinds of styles and designs are also used in the production process.

Finally, fashion production has also attained another great height with the invention of the internet technology. Today, several fashion producers operate their business online. Lots of fashion products are now sold online. This has continued to change the face of the fashion enterprise across the globe.

Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

Fashion Industry: Ready To Face The Future

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today’s buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today’s lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer’s needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry’s long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers’ interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as “the world’s first and only wearable electronic jacket with an integrated Apple iPod” was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: “intelligent textiles”, “smart clothes”, “i-wear” and “fashion engineering” and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation – by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we’ll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers’ work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

Fashion Degrees Are a Popular Trend

The popularity of television shows like Project Runway and America’s Next Top Model has added even more glamour to the fashion industry, and many people are wondering if a fashion career is right for them.

A fashion career might be a good fit for you if you have the right combination of creativity and business acumen. The fashion industry isn’t based just on making sketches of beautiful clothes, which is why many people are surprised at the hard work that goes into getting a degree in either fashion design or fashion merchandising. The truth is, you can’t just be a designer. You also have to be a great business person, which is why four-year Bachelor’s degrees are becoming increasingly sought after in the fashion industry.

A Bachelor’s degree in either Fashion Design or Fashion Merchandising covers a wide range of skills that can be used in the industry whether you end up designing apparel, organizing fashion shows, coordinating events or managing your own chain of retail stores. The in-depth education you’ll receive will include hands-on courses as well as internships and classroom work taught by industry professionals and professors in disciplines such as accounting and business. As a fashion designer, you can’t succeed today on pure genius. If you can’t address the realities of cost and practicality, someone else will overtake you.

Typical coursework will include a variety of interesting subjects, including the history of fashion and how fashion impacts society. You will gain an understanding of fabrics, textiles and ornamentation, as well as cutting, sewing and pattern making. You will also gain valuable exposure to the growing field of computer assisted design (CAD). Fashion merchandising and sales, accounting, business management, business technology and accounting are also studied. Consumer behavior is focused upon, giving you valuable insight into how to appeal to your potential clients.

There are actually two popular Bachelor’s degrees available for those interested in the fashion industry. If you earn a degree in Fashion Design, you’ll be prepared to work in any design house. You can work your way up from the cutting floor to becoming a design assistant. And eventually, you will be a designer in your own right. You may also coordinate and plan fashion shows or become an events coordinator for fashion houses and department store chains.

With a degree in Fashion Merchandising, your focus will be more on the retail and marketing side of the industry. You can become a buyer for a retail store or private label fashion house, traveling around the world to watch fashion shows and choosing which lines they will carry in the coming year. Other options include becoming the merchandising coordinator in a particular store, designing the display of merchandise to its best advantage. Window dressers are also in demand in large cities, where high-end department stores compete for the title of “best dressed window”.

Either type of fashion degree prepares you for the world of retail management. If your dream is to manage your own fashion store, you can’t go wrong with a degree in fashion design or fashion merchandising. Both degrees give you an excellent overview of the industry and an understanding of everything from which materials work well together to how to handle production and stocking costs. If you think that you have the head for business and the heart for design that it takes for success in the fashion world, getting a Fashion Degree is your best first step.

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